In Search Of Passion & Ethusiasm
6. Be An Expert, Not A Salesperson 11,2010
The level of passion and enthusiasm exhibited by the salesperson during a sales meeting is a rare opportunity to stand out from the crowd.

The level of passion and enthusiasm exhibited by the salesperson during a sales meeting is a rare opportunity to stand out from the crowd.

To assess the likelihood a prospective client will see you as an expert rather than just another salesperson by answering the following questions

Buyers want to talk to experts, not salespeople. So the key to success for the salesperson is to make sure the buyer believes they have expert knowledge.

Wouldn’t your job be a lot easier if your customers and prospects saw you as a trusted advisor, rather than a salesperson? Well if the answer is ‘yes’ then ‘Trust-Based Selling’ by Charles H. Green’s is a must read. Do Buyers Trust Salespeople? The reality is that the words ‘sales’ and ‘trust’ are rarely used [...]
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