Presentation preparation can often be rushed, or left to the last minute. However, when it comes to delivering a presentation preparation is everything. That even applies to the most polished of presenters. So, here is a checklist of questions to help you to ensure a great sales presentation: 1. What is your objective for the presentation? 2. [...]
Over the past 16 weeks I have had the opportunity to sit through 36 sales and marketing presentations from technology vendors and professional services companies. After the first presentation I decided I would take note of the presentations that got an enthusiastic response and those that hit a low note. If you happen to be [...]
I have just sat through one of the most boring presentations of my life. That started me thinking that most presentations are boring. Most presenters think what they have to say is inherently interesting – ‘afterall I am an expert and you, well you are going to sit there and listen’. Most presenters are more [...]
What is the most powerful sales tool there is? What is the most compelling way of dealing with customer objections?What can more than double the effectiveness of your sales presentation? The answer of course is to share insights and letters, or quotes from your satisfied customers. Customer recommendations committed to paper are much more credible than anything [...]
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