Revise Your Objectives

Sellers need to revise their objectives.  Just because a buyer has agreed to meet does not mean that he, or she wants to be sold to.

Treat the early stage sales encounter as as exploratory meeting – an opportunity to learn and understand, to share insights and to determine if your solution could be of interest.  most important of all, put the buyer’s agenda ahead of your own.

‘Revise You Objectives’ is the 1st New Rule of Sales Meetings.