Are You An Expert, or Just A Salesperson?
6. Be An Expert, Not A Salesperson 11,2010
To assess the likelihood a prospective client will see you as an expert rather than just another salesperson by answering the following questions

To assess the likelihood a prospective client will see you as an expert rather than just another salesperson by answering the following questions

Buyers want to talk to experts, not salespeople. So the key to success for the salesperson is to make sure the buyer believes they have expert knowledge.
Nobody wants to be sold to. Yes, people need to buy things and making the right choice is getting more and more difficult. But, for most buyers the fewer sales people they have to meet the better. Experts, on the other hand, are always welcome. So, too are trusted advisors. It is with these people that buyers [...]
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