Don’t forget to ‘CEO Proof’ your sales proposition
Business Impact Not Benefits, Sales Proposals 06,2010![](http://meetings.sellerinsights.com/wp-content/themes/blognewsv1022/timthumb.php?src=/2010/06/11.jpg&h=&q=90&w=90&h=65&zc=1")
Every body knows that buying decisions are increasingly being made at higher levels. And it is not just a matter of senior executives rubber stamping decisions made by their lower level managers. In times of increased risk and uncertainty, senior managers are steering all significant purchase decisions. But is selling to a CEO, or a [...]
